The Journey Of A Masterpiece

REFINED QUALITY. MADE SMARTER.

Timeless design, impeccable quality, the finest craftsmanship: everything you want in a shoe but would expect to pay more for – until now.


At Sons of London we source our focused, easy-to-shop collection of men’s shoes straight from our Italian makers.


No middle men. No brand name mark-ups. No third party store costs.


We pass these savings straight to you – giving you the shoes you want at less than half the price via traditional retail.


The definitive men’s shoe collection, from Oxfords to Chelsea Boots – each Son is a true classic. Born in Italy, raised in London. And, for now at least, available only in the UK with free next day delivery and returns within 30 days.

Talk of the Town

  1. Take care of your sons

  2. STORE
    THEM
    PROPERLY

    Keep them in shape and looking great with shoe trees. Choose high quality cedar shoe trees which have natural antibacterial properties and fresh fragrance. They will absorb moisture and prevent the dreaded crumpled and turned up toe effect.

  3. ROTATE
    THEM
    DAILY

    Never wear them two days in a row. They should be allowed to rest at least 24hrs between wears. This will allow the leather to recover, prolonging their lifespan. Why not see this as an opportunity to change your style throughout the week?

  4. DRY
    THEM
    NATURALLY

    If they get wet, wipe off the excess water and let them dry at room temperature for at least 48 hours. Drying them on a radiator will crack the leather. Avoid wearing wet shoes because the sole will be soft and more prone to wear and tear.

  5. POLISH
    THEM
    REGULARLY

    Keep the leather supple and looking great with a regular polish. Remove any dirt before applying plenty of neutral or matching colour polish. Leave the polish on as long as possible (ideally overnight) before using a soft brush or cloth to shine them new.

  6. KEEP
    THEM
    HEALTHY

    Follow these steps, treat your shoes to the occasional makeover and they could last a lifetime. If the sole or heel wears thin take them to a cobblers and give your shoes a new lease of life. Take care of your Sons, and they will take care of you.

The Journal

COMING SOON

REDEFINING FINE SHOES

No middle men. No brand mark-ups. No third party store costs. Just the fine quality you want, but at less than half the price you'd expect to pay via traditional retail.

Get £20 off your first order for a limited time only.

Shipping and returns in the UK are on us

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