At Sons of London Digital, we are committed to maintaining the trust and confidence of our customers and this includes visitors to our web site.

Specifically, we want you to know that Sons of London does not sell, rent or trade customer data with any other company or businesses for marketing purposes. We just don’t do that sort of thing.

Within this Privacy Policy we’ve provided lots of detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.



The site to which this privacy policy relates to is which is operated by Clontarf Holdings Ltd which trades under the name Sons of London



Clontarf Holdings Ltd. (trading under Sons of London) is based in England in the United Kingdom and our company is registered at companies house under the following details.

Registered company number: 08837893

Registered office: 12 Alma Square, Scarborough, England YO11 1JU




Generally, we collect your information when you decide to interact with us. This could include purchasing online, talking to us over the phone or via email, in person or when you sign up to receive emails from us. We also collect anonymous user data that provides statistics on how visitors use our website. We use this anonymous data to make decision about how to improve our products and services. 

We collect information in a number of ways which are listed below:

When you sign up for our newsletter (the "Website")

When you contact Sons of London via our website contact form or email

When you enter any event, prize draws or competitions run by Sons of London

When completing any surveys that we send to you for research purposes (although you are under no obligation to complete these)

When completing any forms for transactional, employment or other purposes

When you buy products, gift cards (details of transactions you make from Sons of London)

When you visit our website: we may use cookies to help make the experience of using our website better and to personalise the service you receive from us – this means we will remember your previous visits and track the pages on our website that you visit. For more information please see our Cookie Policy. When you visit the Sons of London web server may automatically record your public internet protocol ('IP') address.

From time to time, we may also get data about you from third parties. This could include other partners that we have run partnerships, competitions and events with.




We only collect information from you that’s required to carry out our business. That could be to provide you with a particular service, to provide helpful information and advice or to keep you up to date with our business products and services.



Here are some examples of information we collect about you when you interact with us


Name and Surname

Email address

Contact phone number(s)

Purchase information

Interactions with us e.g. contacting our Customer Service

Payment details

Delivery address(s)

Billing address

Automatically populated IP address*

Information from cookies**


*When visiting our website we may collect an automatically populated IP address. An IP address is a unique number which allows a computer, group of computers or other internet connected device (such as your mobile or tablet) to browse the internet. We may also record the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version. 

**For further information about Cookies and how Sons of London uses them, please read our Cookies section

Information we obtain independently from you:

Your information may be shared with us by independent organisations, for example other organisations that Sons of London has worked with. These independent organisations will only do so when there is a lawful basis to do so. You should check their Privacy Policy when you provide your information to them, to understand fully how they will process and safeguard your data. These independent organisations may include:

Third Party Organisations. 

We may combine information you have given to us with additional information made available from / shared with us by external sources. This will only be done when we both have a lawful basis to do so.

Information updates.

From time to time we may screen our database against recognised data files such as National Change of Address file to help us keep our database up to date.

Social Media.

Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you may provide us permission to access information from those accounts or services.

Information available publicly.

We may include information found in places such as Companies House and information that has been published in for example articles/ newspapers / online.

Mailing Lists 

As part of the registration process for our mailing list, we collect personal information. We use that information for a number of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. Sons of London does not sell, rent or trade customer data with any other company or businesses for marketing purposes.

We use a third-party provider, Campaign Monitor, to deliver our newsletters and promotional email.

We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see Campaign Monitors privacy notice. You can unsubscribe or adjust your marketing preferences from our mailing list at any time of the day or night by clicking the ‘unsubscribe’ or ‘preferences’ link that is contained in the footer of any emails we send to you.

Google Analytics

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.


We use cookies and log files to track user information. A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns.

NB. Users who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our websites.

We comply to data protection laws

We take the use of your personal data very seriously and in order to comply with applicable data protection law we will only use your data in a lawful manner. Examples of these lawful reasons include our use of your personal information being necessary for the purchase of goods or services, or for compliance with legal obligation.

Anonymised information does not constitute “personal information” and as such does not fall under the jurisdiction of data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required.

Where your personal information is not in an anonymous form, we will make sure to have a lawful reason to use your personal information only to provide the very best products and services to you.


We may share anonymised data with external providers such as Marketing Analytics companies or Social Media organisations. Where we are the ‘data controller’ we will comply with data protection law. Where data is processed by a third party you can visit the providers privacy policy for further information. Here are the key services and providers that we work with.

Shopify -

Campaign Monitor -

Mailchimp -

Google -
Facebook -



We are committed to keeping the personal information you provide to us secure and we take precautions to protect your personal information from loss, misuse or alteration.

We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:

unauthorised access;

improper use or disclosure;

unauthorised modification; and

unlawful destruction or accidental loss.

All of our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services.

How long do we keep your personal information for?

We only retain information for as long as it is required.



Your right to correct information.

If the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it corrected. If we’ve shared your personal information with others, we’ll let them know about the changes where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.


Your right to delete information.

You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or if you withdraw your consent (where applicable). If we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.


Your right to restrict information.

You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of that personal information or you object to us processing it. It won’t stop us from storing your personal information though. We’ll tell you before we lift any restriction. If we’ve shared your personal information with others, we’ll let them know about the restriction where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly. 

Your right to data portability.

With effect from 25 May 2018, you have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.

Your right to object.

You can ask us to stop processing your personal information, and we will do so, if we are:

Relying on our own or someone else’s legitimate interests to process your personal information, except if we can demonstrate compelling legal grounds for the processing; or processing your personal information for direct marketing.

Your rights in relation to automated decision-making and profiling

You have the right not to be subject to a decision when it’s based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you, unless such profiling is necessary for entering into, or the performance of, a contract between you and us.

Your right to withdraw consent

If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.

Your right to lodge a complaint with the supervisory authority

If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at or by calling their helpline on 0303 123 1113.

Questions & data requests

If you have any questions about this Privacy Policy or would like to make a data request, please contact us by sending an email to (Sepand Oboudiyat, Data Protection Officer). Sons of London is a data controller and is responsible for the personal information we collect as laid out in this Privacy Policy.

Changes to this Privacy Notice

We routinely review our privacy policy as an when we introduce new products and services and or we are required to by law.


Last Updated

Thursday 24th May 2018

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